About us
Not Bad, Huh? is a streetwear brand built around the worlds we grew up with — games, characters, late-night internet, and the weird little things that stayed with us.
Inspired by the visual language of the late ’90s and early 2000s, we mix Y2K aesthetics, retro gaming, and modern streetwear to create pieces that feel like they came from a world that never really left.
Our clothes are made to be worn beyond the screen — simple enough for everyday life, distinctive enough to make someone look twice.
Not bad, huh?